Privacy Policy

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This policy describes what personal information we collect, how we collect and use your personal information, who we disclose it to and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. 

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What Personal Information Do We Collect?

We may collect or receive the categories of personal information listed below, which may depend on the products or services you may use, as well as your device and account settings. Not all categories of personal information will be collected or received about every individual.

• Basic Personal Identifiers, such as name, telephone number, physical address, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers), and signatures.

• Device and Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information.

• Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us).

• Commercial Information, such as purchase and transaction history information (products or services you have purchased)

• Communications, such as the content of emails, text messages, interactions with our bot (AI assistant chatbots), or other communications, call logs, and calendar information, 

• Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, education, professional and employment information

• Financial Information, such as credit or debit card numbers, and financial account numbers.

• Geolocation, such as data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address). If you provide your consent, this data may be precise. For more information about precise geolocation, see the How Do We Collect Personal Information? > Collected Through Automated Means section below.

• Inferences, such as individual preferences and characteristics. This may include inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes.

How Do We Use Personal Information?

We use personal information to provide you with products and services and to operate and improve our business. For example, we use it for:

• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing and conducting analytics services, providing storage, or providing similar services.

• Performing and providing advertising and marketing services, including targeted advertising.

• To conduct auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance.

• Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us.

• Helping to ensure security and integrity and prevent fraud.

• Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them, such as training our AI.

• Debugging to identify and repair errors.

• Conducting business analysis, such as analytics, projections, identifying areas for operational improvement.

• Conducting research and development, including undertaking internal research for technological development and demonstration.

• Fulfilling our legal functions or obligations.

We may combine and associate personal information collected or inferred about you from multiple online and in-store sources  to better achieve these purposes.

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

We use information that may be considered Sensitive Personal Information under state laws for each of the purposes described above and to make inferences about customers, which we may use to promote certain products or services. Where required by law, Walmart only processes this Sensitive Personal Information with your consent.

How Do We Collect Personal Information?

We may obtain and combine personal information from different sources, types of technology, and devices. This information may be collected from various places including in our stores, online, and from third parties.

Provided Directly by You or a Member of Your Household

When you visit us in our stores or online, you may share different types of personal information with us when you engage in the activities below:

• Conduct or seek to conduct a transaction in-store or online, or request a service where we collect information.

• Create an account on one of our websites or mobile services

• Request customer service or contact us

• Interact with various types of technologies, applications and features, including our chatbots

• Post a rating, review, or other user-generated content on one of our websites or mobile services, or post a review or comment on one of our social media pages

• Participate in a contest, sweepstake, promotion, or survey

• Use features of our websites or mobile services that enable us, with your consent, to access the camera, microphone, or contacts on your computer or mobile device to provide you with functionality, such as voice search, scanning bar codes for online search or mobile scan & go, or importing your mobile contacts. You must give us your permission before we access these features, and you can opt out of providing access to them at any time by adjusting the settings on your device.​

When you make a purchase or use our in-store services, we may also ask you for your phone number and collect other information related to your transaction. If you choose to provide us with your phone number, we may associate and store it with your Daily Salon Supply account or other personal information we may already have about you, along with the information related to your transaction. In addition to using this information as described in the How Do We Use Personal Information? section above, we may also use it to provide you with a more personalized Daily Salon Supply experience, including to improve and deliver tailored online ads, product recommendations, and promotions.

Collected Through Automated Means

We obtain personal information about you, such as device and online identifiers and internet or other network activity information, in our stores or online, such as when you visit our websites, use our mobile applications or services, or click on advertisements or links in emails you receive from us.

Also, depending on your device’s settings, we may collect precise geolocation information. You can control our ability to do this by adjusting the location-sharing settings on your mobile device at any time. 

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We collect your personal information from technology we use in and outside of our stores. For example, our point-of-sale terminals process your credit card information when you complete your purchase, 

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We may obtain personal information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services, increase the appeal and relevance of advertising, and to prevent or detect fraud. We also may obtain device and browsing information from third parties for marketing purposes.

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Who Do We Disclose to & Why?

We may disclose all categories of personal information described above with certain categories of third parties, as described below. All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose. We may disclose your personal information in the following circumstances:

Within Our Corporate Family of Companies

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We may disclose personal information to the entities listed below, for the reasons described. In circumstances other than those described below, where required by applicable law, we will provide specific notice or ask for your affirmative consent.

Vendors for Business Operations: We disclose personal information about you to vendors to perform services on our behalf. These vendors include without limitation, shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our products and services.

Daily Salon Supply marketplace and Other Direct-to-Customer Companies: We work with a number of companies that provide services directly to you, either through our Marketplace or through co-branded and other promotions. For co-branded programs, we may receive compensation for the co-branded activity. When we share your personal information with these companies, they are prohibited from using it for any purpose other than making their products or services available to you.

Advertising, Marketing, and Other Related Technology Partners: We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.

• Advertisers. These are companies that place ads through our advertising services. Advertisers may use pixels or cookies in their ads that collect information from/about you to help them understand how you respond to their ads. 

• Publishers. These are companies that operate the websites that you visit (e.g., an online newspaper or an entertainment website). We share personal information with publishers to help us serve ads to you on their websites and to help us understand how those ads perform. 

• Social Media Platforms. We share personal information with social media platforms that help us serve ads to you on those platforms.

• Advertising Technology Providers. We work with companies that use cookies, pixels, beacons and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services. Advertising Technology Providers include ad servers, advertising agencies, technology vendors that support media buying and selling, and research firms. For more information about your choices related to interest-based advertising, see Interest-Based Advertising Preferences in the How Can You Set Your Preferences? section below.

• Data Technology Vendors. We work with technology providers that help us manage and automate the use of the data we collect (including personal information). These companies include, for example, technology providers that help us automate our advertising services, and identity management companies.

• Measurement and Analytics Vendors. These vendors include, for example, companies that provide aggregate reporting on our website performance, and the effectiveness of our advertising campaigns and services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/opens in a new tab.

Note: We will not disclose data regarding text messaging opt–in and consent to any third parties for their own marketing purposes.

Daily Salon Supply and Other Third Parties: To help make customer shopping experiences more relevant and friction-free, we may offer insights and related services to companies, including our suppliers who provide us with products and services to offer directly to customers both online and in our stores. These insights do not directly identify you and are derived by combining information such as shopping history from many customers. 

Legal Requirements and Protection of Our Company and Others

We may disclose your personal information when required by law or legal process, or when we believe doing so will help to protect the safety, property, or rights of individuals or Walmart. Examples include:

• Protecting the health or safety of individuals.

• Addressing crimes committed on Walmart property.

• Identifying and addressing fraud or financial risk.

• Responding to a request from law enforcement, search warrant, or other valid legal inquiry.

• Responding to a court or other investigative body in the case of an alleged breach of an agreement or violation of law.

• Assist with fraud prevention and potential criminal activity.

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With Specific Notice or Your Consent

In circumstances other than those described above, we will provide specific notice or ask for your affirmative consent, as required by law, before we disclose your personal information outside of our corporate family of companies.

How Can You Set Your Preferences?

Marketing

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You may use the Global Privacy Control (GPC) to opt out of the processing of personal information for purposes of Targeted Advertising or the sale of your personal information through the use of the GPC. If you notify us of your opt-out preferences through GPC, we will honor your request with respect to the browser or device that sends us the GPC signal, and when you log in to your account from that device, the opt-out will extend to your account as well. Our Sites will not respond to other types of “do not track” signals. For opt out rights related to specific states, see the State Privacy Rights section below.

How Can You Access and Update Your Personal Information?

You can access or update your personal information as described below.

 

• Enter and update your own contact information and payment information, as well as contact information for your delivery recipients, by visiting Daily Salon Supply 

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How Do We Secure Your Personal Information?

Whether you are using our websites or mobile services or visiting our stores, we use reasonable information security measures, including physical, administrative, and technical safeguards. Learn more about measures you can take to help to protect the security of your personal information.

How Long Do We Retain Your Personal Information?

We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Daily Salon Supply. We dispose of the personal information we collect in accordance with Daily salon Supply retention policies and procedures.

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We want to improve your online experience and make it easier to discover new products and services through our Sites. We may provide you with links to other online services (such as websites or social media platforms) and may include third-party features such as apps, tools, widgets, and plug-ins. We may not own or control these linked online services or third-party features, and we are not responsible for the information practices of the third parties that have ownership or control over them. In some cases, these third parties operate independently from us, which means their privacy practices are not covered in this Notice. We recommend that you review their privacy statements to learn about these third parties' privacy practices, including details on the personal information they may collect about you.

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